Segmentation
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(330) 676-1753

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info@jtcagency.com

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JT Consulting
3561 Dayton Ave.
Kent, OH  44240

 

Analysis
JT Consulting refines the art of an analysis by providing you key insights to making the right decisions for your organization. Customized analytic services include: mind mapping, situation appraisals, stakeholder, vision, SWOT, segmentation, OST's.

Forums
JT Consulting provides your organization with continuing education resources through our forums designed to engage attendees in knowledge and application of the coursework. Allow JT Consulting the opportunity to provide you insight and understanding through various forums titled: Leadership, Think, Teams, Create, Ethics, and Relax.

Segmentation can be used to strategically divide a market at gaining a major portion of share to a sub-category in lieu of a more small share of all category users.

Markets can be segmented using a variety of factors, including:
  • Demographical (age, family size, life cycle, occupation)
  • Geographical (states, regions, countries)
  • Behavior (product/service knowledge, usage, attitudes, responses)
  • Psychographic (lifestyle, values, personality)
     

Methodology

Secondary data:
Trade and association publications and experts, Basic research publications, External measurement services

Qualitative Research:
Assessing key marketing efforts and “leap-frogging”; Interviewing consumers regarding a new product or service opportunity; Determining consumer needs through qualitative focus groups.

 

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Marketing
JT Consulting provides a range of marketing services tailored to specifically meet the needs of the client. Allow the JT Consulting experienced marketing team to over-deliver your expectations on marketing excellence. JT Consulting marketing services include: promotions, internet, ethnic, new product, direct target, and point-of-decision.  Visit our creative gallery.

Research
JT Consulting delivers research solutions that drive results for our client. Allow us to provide you with qualitative and quantitative research that delivers cost effective solutions. The research team adheres to a philosophy of “seeing what everybody sees... but thinking what nobody thinks.”

 

Vision SWOT Stakeholder Situation Appraisal Segmentation O.S.T.

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