Concepts
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JT Consulting refines the art of an analysis by providing you key insights to making the right decisions for your organization. Customized analytic services include: mind mapping, situation appraisals, stakeholder, vision, SWOT, segmentation, OST's.

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JT Consulting can provide your organization with concepts and ideas for new goods or services.

What is a concept? 
A concept is a thought or notion.  The term concept is frequently used as a synonym for idea.

 

Utilizing our research services provides the following benefits.

Your consumer refines the concept
By engaging your target consumer early on in the new goods or services process, your team will get an opportunity, early in the development cycle, to develop the intricacies of the new concept.  This refinement process exposes what most peaks the consumers' interest.  Allow our research team to provide you with a refined concept that is optimized for the consumer.

“Barometer reading”
A concept allows the organization the ability to gauge consumer interest of an idea without having to go as far as creating significant expenses in prototypes.  Concept screening provides you a "barometer" to your consumers' preferences.  JT Consulting researchers can provide you an early barometer reading on your organizations concepts.

Focus on key elements 
Utilizing concept screening allows an organization to focus on the key elements of an idea.  Having the knowledge on which goods or service attributes are key to consumer provides a solid foundation from which to build a consumer business strategy.  Allow JT Consulting researchers to provide you the key elements in which to focus your resources.

Disaster check
Utilizing and testing with concepts and concept visuals allows for a final 'disaster check' prior to project implementation.  Allow JT Consulting researchers to provide you the peace-of-mind needed for your project's crossroad.

Concept : Product Fit
A well written concept allows an organization to probe various attributes of the marketing mix.  By doing so, your organization will refine and optimize the concepts thus providing a greater degree of success.  JT Consulting can assist you with concept and product fits. 

 

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Marketing
JT Consulting provides a range of marketing services tailored to specifically meet the needs of the client. Allow the JT Consulting experienced marketing team to over-deliver your expectations on marketing excellence. JT Consulting marketing services include: promotions, internet, ethnic, new product, direct target, and point-of-decision.  Visit our creative gallery.

Research
JT Consulting delivers research solutions that drive results for our client. Allow us to provide you with qualitative and quantitative research that delivers cost effective solutions. The research team adheres to a philosophy of “seeing what everybody sees... but thinking what nobody thinks.”

 

Qualitative Quantitative Concepts Mind Map

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